Empowering consumers to make informed, values-aligned purchasing decisions through AI-powered brand analysis.
We believe consumers have the right to know where their money goes and what values their purchases support.
Consumer Transparency Collective is a 501(c)(3) nonprofit organization (pending formation) dedicated to democratizing corporate transparency. Through cutting-edge AI technology and accessible mobile apps, we empower everyday consumers to align their purchasing power with their personal values—whether that's supporting sustainable businesses, fair labor practices, or ethical corporate policies.
Technology-driven transparency for everyday consumers
Our proprietary technology uses AWS Bedrock Claude Sonnet 4 to analyze brands across multiple dimensions—from labor practices to environmental impact to political affiliations.
We build intuitive mobile apps and browser extensions that bring corporate transparency to your fingertips—no research degree required.
We're nonprofit, non-partisan, and committed to accuracy. Our methodology is transparent, our data sources are cited, and we welcome corrections.
Your values, your choices. We analyze brands across 6 dimensions so you can prioritize what matters most to you—without judgment.
Our users help us improve. Report corrections, suggest brands to add, and join a community of conscious consumers.
We practice what we preach. Our financials, methodology, and governance are public. Our code is open source where possible.
Our flagship mobile app—now available for iOS and Android
Defund Whatever is a revolutionary mobile app that lets you scan any product with your phone's camera and instantly see how well the brand aligns with your personal values.
Defund Whatever App
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From scan to informed decision in seconds
Open the app and point your camera at any product. Our AI instantly identifies the brand—no barcode needed.
We analyze the brand across 6 value dimensions using thousands of data points from reliable sources.
See your personalized alignment score and discover alternative brands that better match your values.
The principles that guide everything we do
We're committed to getting it right. All data is sourced from reliable, documented sources. We cite our sources, welcome corrections, and update regularly.
We're a 501(c)(3) nonprofit. No corporate sponsors influence our ratings. No ads clutter your experience. Your values, not ours, drive the results you see.
We practice what we preach. Our methodology is public. Our financials are published. Our code is open source where possible. We hide nothing.
We analyze brands across progressive AND conservative values. Left, right, or center—you decide what matters. We're here to inform, not prescribe.
Your scanning history, preferences, and data are yours alone. We don't sell data. We don't track for advertising. We respect your privacy.
We leverage cutting-edge AI and technology to make transparency accessible. As technology improves, so do our tools and accuracy.
Every purchase is a vote for the world you want to see. Make yours count.
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