Consumer Transparency Collective | Consumer Transparency Collective

Our Mission

We believe consumers have the right to know where their money goes and what values their purchases support.

Consumer Transparency Collective is a 501(c)(3) nonprofit organization (IRS-approved, EIN 39-4837454) dedicated to democratizing corporate transparency. Through AI technology and accessible mobile apps, we empower everyday consumers to align their purchasing power with their personal values—whether that's supporting sustainable businesses, fair labor practices, or ethical corporate policies.

What We Do

Technology-driven transparency for everyday consumers

AI-Powered Analysis

Our technology uses Claude AI on AWS Bedrock, grounded in 9 verified data sources, to analyze brands across 13 dimensions—from labor practices to environmental impact to political affiliations.

Accessible Tools

We build intuitive mobile apps and browser extensions that bring corporate transparency to your fingertips—no research degree required.

Unbiased Data

We're nonprofit, non-partisan, and committed to accuracy. Our methodology is transparent, our data sources are cited, and we welcome corrections.

Values-Based

Your values, your choices. We analyze brands across 13 dimensions so you can prioritize what matters most to you—without judgment.

Community-Driven

Our users help us improve. Report corrections, suggest brands to add, and join a community of conscious consumers.

Open & Transparent

We practice what we preach. Our financials, methodology, and governance are public. Our code is open source where possible.

Introducing Defund Whatever

Our flagship mobile app—now available for iOS and Android

Shop According to Your Values

Defund Whatever is a mobile app that lets you scan any product with your phone's camera and instantly see how well the brand aligns with your personal values.

AI Image Recognition - No barcode needed, just point and scan
13 Value Dimensions - Political leanings, labor rights, LGBTQ+ support, environmental impact, corporate ownership, and more
Personalized Scores - Results tailored to YOUR priorities
Alternative Suggestions - Find better-aligned brands
Scan History - Track your purchasing patterns
Social Sharing - Share discoveries on TikTok, Instagram, Bluesky, and more

Learn More About the App →

Defund Whatever App
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How It Works

From scan to informed decision in seconds

1. Scan

Open the app and point your camera at any product. Our AI instantly identifies the brand—no barcode needed.

2. Analyze

We analyze the brand across 13 value dimensions using 9 verified data sources — government records, corporate-ownership registries, and certification directories.

3. Decide

See your personalized alignment score and discover alternative brands that better match your values.

See Our Full Methodology →

Our Values

The principles that guide everything we do

Accuracy First

We're committed to getting it right. All data is sourced from reliable, documented sources. We cite our sources, welcome corrections, and update regularly.

Nonprofit Mission

We're a 501(c)(3) nonprofit. No corporate sponsors influence our ratings. No ads clutter your experience. Your values, not ours, drive the results you see.

Radical Transparency

We practice what we preach. Our methodology is public. Our financials are published. Our code is open source where possible. We hide nothing.

Inclusive Approach

We analyze brands across progressive AND conservative values. Left, right, or center—you decide what matters. We're here to inform, not prescribe.

Privacy Protected

Your scanning history, preferences, and data are yours alone. We don't sell data. We don't track for advertising. We respect your privacy.

Innovation Driven

We use AI and modern technology to make transparency accessible. As technology improves, so do our tools and accuracy.

Join the Movement

Every purchase is a vote for the world you want to see. Make yours count.

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Corporate Transparency Through Technology