FAQs

We're an IRS-approved 501(c)(3) nonprofit that builds technology tools to help consumers shop according to their values. Our flagship app, Defund Whatever, uses AI to analyze brands across multiple ethical dimensions.

We use Claude AI on AWS Bedrock to analyze product images. Just point your camera at any product—no barcode needed—and our AI identifies the brand in seconds (98% accuracy in our internal testing).

Yes! As a nonprofit, we keep the app free for all users. We're funded by tax-deductible donations, not ads or corporate sponsorships.

Analyses are grounded in 9 verified data sources — FEC campaign-finance records, EPA environmental data, corporate-ownership registries (Wikidata), certification directories, and boycott datasets. Every claim is tagged [VERIFIED] (from a cited source) or [ESTIMATED] (AI inference), we cite our sources, and we welcome corrections.

We analyze brands across both progressive AND conservative values. You set your own priorities—left, right, or center—and see results personalized to YOUR values, not ours.