Defund Whatever
Shop according to your values with AI-powered brand analysis
Shop according to your values with AI-powered brand analysis
An AI-powered values alignment scanner
Defund Whatever is a mobile app that uses AI to help you shop according to your personal values. Point your camera at any product, and instantly see how well the brand aligns with what matters to you—from labor practices to environmental impact to political contributions.
Open the app and point your camera at any product. Our AI instantly identifies the brand—no barcode needed.
We analyze the brand across 13 value dimensions using Claude AI grounded in 9 verified data sources.
See your personalized alignment score and discover alternative brands that better match your values.
No barcode needed—just point your camera at any product. Our Claude AI integration achieved 98% accuracy on real grocery products in internal testing.
Political leanings, human rights & labor, animal rights, LGBTQ+ & reproductive rights, environmental impact, women-owned business support, plus seven issue-based causes including climate action, labor rights, and boycott participation.
Get complete analysis in seconds. Real-time results while you're standing in the grocery aisle.
Set your own priorities on a 1-10 scale. Your values, not ours, determine what you see.
Don't like a brand's values? We suggest better-aligned alternatives in the same product category.
Track your shopping patterns over time. See your impact and discover new values-aligned brands.
Save your favorite brands, create shopping lists, and get alerts when brands change their practices.
Share discoveries on TikTok, Instagram, Bluesky, Threads, and more with auto-generated graphics.
Free on iOS and Android