Transparent, data-driven brand analysis
Accuracy through transparency
Our rating methodology combines AI analysis with verified data sources to provide accurate, unbiased brand assessments across six value dimensions.
Six core dimensions (below) plus seven issue-based causes: Palestine/BDS participation, Uyghur forced-labor opposition, conflict-mineral sourcing, climate action, labor rights, indigenous rights, and boycott compliance.
Analysis of political donations, PAC contributions, lobbying activities, and executive political affiliations. Scale: 1 (Very Progressive) to 10 (Very Conservative).
Fair wages, worker treatment, union relations, supply chain labor practices, workplace safety. Scale: 1 (Not Important) to 10 (Extremely Important).
Cruelty-free practices, ethical sourcing, animal testing policies, factory farming involvement. Scale: 1 (Not Important) to 10 (Extremely Important).
Corporate support for LGBTQ+ rights, reproductive healthcare policies, inclusive workplace practices. Scale: 1 (Not Important) to 10 (Extremely Important).
Sustainability practices, climate action, green initiatives, carbon footprint, waste reduction. Scale: 1 (Not Important) to 10 (Extremely Important).
Support for female entrepreneurs, women in leadership, gender pay equity, supplier diversity. Scale: 1 (Not Important) to 10 (Extremely Important).
All ratings are based on publicly available information from reliable sources: